The University and the Impact of Tourism on the Marketing of Afro-Emerald Foods

Abstract

The limited involvement of the Luis Vargas Torres Technical University of Esmeraldas in implementing processes to minimize the negative impact of tourism on the marketing of Afro-Esmeraldas foods limits its social relevance. Accordingly, this article aims to identify a set of activities in the bachelor’s degree program in Tourism to contribute to minimizing this impact on the family economy and the environment, thereby achieving greater social relevance. Methods such as analysis-synthesis, content analysis, document review, and interviews were used. These actions contribute to more socially relevant university education.