Strategic management of the municipal university centersoriented to local development

Abstract

The municipal university centers are conceived as institutions with potentialities to contribute to the integral
development project that in each Cuban municipality. However, a deep analysis corroborated that most of them lack adequate
strategic management, which limits the use of their potential with an emphasis on human capital and, consequently, hinders
their social responsibility. This is why this paper presents some theoretical reflections about the strategic management of
municipal university centers oriented to local development.