The optimization of digital writing in Solvisión based in thetraining of its professionals

Abstract

The paper analyses the professional competences related to digital writing at the Television center of Guantánamo: Solvisión, and the characteristics of the online journalism on the Solvisión net. Through the application of various research techniques such as participant observation, questionnaires, semi-structured interviews and discussion groups, some cognitive and behavioral deficiencies of journalists were detected. As a result, essential elements in the cyber-journalistic production are established, and the creation of a training space is recommended as a solution, with the aim of training the professional competences necessary to carry out such activity.