Managing innovation in the university-industry link. Challenges for management training

Abstract

The aim of this article is to characterize the innovation management of the entities under study, using the case study method. The results reveal that the innovation management is positively connoted by the managers of these entities, they have structures for its development, but not detailed procedures and the dynamics of their performances manifest problems that indicate the need to improve the preparation and academic training to develop communicative competences, motivate and exercise the managerial functions of planning, organization and control of the systematic introduction of scientific results.