Strategy to strengthen the commercialization of scientific services from the University of Guantánamo

Abstract

The work is the result of years of contribution to the financing of Higher Education, through the commercialization process from the University of Guantánamo. In order to strengthen this process it was necessary to devise a participatory strategy, for this purpose it was proposed to encourage the culture of the faculty in promoting economic, sustained, sustainable, full and productive growth as set out in Agenda 2030 and the development goals. We worked to achieve higher levels of customer satisfaction and loyalty. Empirical explorations were carried out, evaluated with the results of the criterion method of specialists who benefited from the proposal.